First impressions are always important. When it comes to business, your logo may be the first thing to make that first impression on a potential client. With just a single glance, your logo has the power to tell the world your company’s story.

Sounds daunting? Creating the perfect logo is not an easy feat. We have you covered with our tips and tricks to making a logo that you’ll want to show off everywhere.

  1. Who Are You?
    • Ask yourself this question as a first step in the design process. Take a moment to assess who you are, what you do, and the values at your company’s core. Do you want to highlight the creative minds that fuel your business? Do you want to showcase your desire to make a big impact on your respective industry? A logo is like the face of your company. Make sure it creatively encapsulates the heart and soul of your team and business.
  2. Choose an Iconic Icon
    • They say a picture is worth a thousand words. When it comes to crafting a logo, that statement couldn’t be more valuable. Think of the renowned companies that dominate the Fortune 500. What do so many have in common? A single icon that is universally recognizable. Apple and Nike are classic examples of how powerful a great icon can be. With an original twist on a basic design, this pair of booming companies convey their identity and ideologies. 
  3. Colors Are Key
    • When it comes to choosing the colors that make up your logo, go back and refer to the first step for guidance. What impression do you hope your logo makes on an audience? If you are looking to be bold, energetic, and creative, pick red or orange as your primary color. If trustworthiness, wisdom, and professionalism align more closely with your business, choose blues or purples. Yellow and pink, on the other hand, convey a more optimistic and fun vibe. Whatever colors speak to your company’s intended message is the perfect match.
  4. Don’t Cramp Your Style!
    • Making an impression with tasteful color selections, text, and patterns is essential, but be careful not to go overboard. Don’t be afraid to use white space when it comes to designing your logo. If you include a brand name or tagline, this will assist in improving readability, while letting the logo itself breathe.
  5. Keep It Simple
    • While it’s important to get creative, the last thing you want is to lose a potential customer in a jumble of words, patterns, and shapes. Remember, even the simplest designs can pack a punch. 

After some thoughtful brainstorming, it’s time to start putting a visual behind your vision. If you’re having trouble getting started, our experienced designers can lead the way in creating a stunning, meaningful logo for your business. The final product will have you confident in making the perfect first impression.